Earlier this month, for our Brews ‘N’ Views series we screened The Big Lebowski, which I think is one of the funniest movies of my generation, and on a whim we added a secret drink special on the White Russian, which turned out to be a big hit.
I mean, White Russian is a cocktail that almost no one ever orders, so on any regular night I’d be shocked to hear we’d sold any, but on this particular night, we sold 459. So what gives?
In The Big Lebowski, for those who haven’t seen it, the Caucasian cocktail is the drink of choice for our central character, The Dude. Throughout the movie we see him mix and enjoy the beverage, and then, as one of the key plot points, one of the villains uses the drink as a vehicle to drug him, which leads us into one of the most memorable and ridiculous dream sequences imaginable. Love it or hate it, you will definitely never forget that scene.
So when we marketed our revival of this 1990s classic, instead of just saying we were showing the movie, we emailed to invite our guests to “Knock back a White Russian with the Dude.” And a lot of people did just that.
Seeing the incredible demand for an oddball drink special reminded us:
Mixed drinks, when consumed appropriately, can make the adult movie going experience more fun. Who wouldn’t want to have a martini shaken but not stirred with James Bond or perhaps a mint julep with Daisy and Gatsby? Not every movie we love is going to have an adult beverage tie in, but when they do, and we can offer it at SMG, that’s just a little touch of movie magic.
Next Thursday for $1 Classics, we are cooking up a special on a featured beer cocktail called the Arnold Palmer Shandy you can enjoy at Caddyshack.
You can count on me to be on the lookout for the next great movie/cocktail combination to tickle your taste buds.
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