One of the most enjoyable aspects of my role as Director of Public Relations and Outreach for Studio Movie Grill is being present for the birth of each new SMG location as we open our doors to meet a new community, and see first-hand and appreciate the impact we can bring.
Each theater we open impacts the local economy, not just directly through employees hired to join our team, but also through the business we bring to local contractors and technicians that either build our theaters from the ground up or remodel/upgrade existing locations. Our presence allows us to benefit and drive traffic to surrounding areas and developments by offering entertainment services that attract additional consumers and thus income to the businesses around us.
Just over a week ago, we opened our doors at SMG Epicentre in Uptown Charlotte, North Carolina, hiring over 125 new employees from the local community, about whom the local paper reported, “Staff…is astounding-attentive, prompt, not just courteous, but downright warm….In the halls and lounge area you can’t walk 10 feet without being smiled at or asked if you’re doing OK by an employee.” Reading that, I can’t help but be proud of our new NC staff who have already fully embraced one of our most important pillars – being of service to guests.
SMG Epicentre opened in Charlotte, NC on February 26, 2013.
Connecting with and becoming good citizens of each new community is so important to SMG as a company, that we have internally mandated that Outreach be a large part of our Marketing and PR efforts, and a reflection of that is the “Cans Film Festival” we hold for the opening of every new location, where we offer free admission to a movie in exchange for the donation of canned goods for a local food bank.
SMG Epicentre’s grand opening brought our most successful food drive to date with more than 1020 pounds of food donated to Second Harvest of Metrolina. That’s enough to feed more than 685 individuals or 170 families of four. What an amazing statement about the people of Charlotte and the way they care for this community!
In addition to the Cans Film Festival, Charlotte residents got to literally follow the yellow brick road to a special grand opening advance screening of Oz, The Great and Powerful following a film cutting ceremony performed by the Mayor of Charlotte. (Film cutting is another SMG tradition and our spin on a regular ribbon cutting ceremony.)
Mayor Foxx cuts the film with SMG’s CEO, Brian Schultz to mark the Grand Opening of SMG Epicentre.
But this is only the beginning of our efforts to embrace our new community in Charlotte, NC. Saturday, March 15, we will host a Charlotte Checkers Foundation fundraising effort as part of Old Time Hockey Weekend with a screening of SLAPSHOT with special guests, hockey sensations, the Hanson Brothers.
We feel good when local press says, ”Studio Movie Grill fills an enormous void uptown, is trying to set itself apart….and is eager to please its customer.”
Stay tuned for more doors opening at an SMG near you!